A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
Profiles & Campaigns
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.