Organic Group Takes on Cosmetics Manufacturers

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If it says it’s organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some “natural” cosmetics manufacturers are mislabeling their products as “organic,” when in fact they are not.

The campaign, Coming Clean, features Sham-Poo, a reference to the products in question which claim in ads and promotions to be “certified 70 percent organic.”

“This fraud is destroying the integrity of the organic label,” OCA said in a statement.

The ads run through the fall in major magazines, weekly newspapers and on OCA’s Web site.

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