NFL and PGA Offer Incentives With the Aloha State

The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands.

The NFL customizes its package around the annual Pro Bowl in February, and can include all-star festivities and even special VIP access to private functions attended by players and team officials.

“We’ve brought together the world’s two top sports brands with the world’s top incentive destination for a truly special corporate incentive experience in the middle of winter,” said John Monahan, HVCB’s president and CEO, in a statement. “For fans of pro football or golf, this is a rare opportunity for an organization to design an incentive package that’s available only in Hawaii.”

The league considers its annual game in Hawaii as an incentive reward for its 86 best players, and is using that same philosophy with its corporate incentive program.

The NFL contracts with four national companies to offer the Pro Bowl incentive packages: Dallas Fan Fairs; Dow Events; Event Management Solutions; and Intersport. In addition, individual family travel packages are offered through Pleasant Holidays and Panda Travel of Honolulu.

The PGA Tour has made Hawaii its home away from home for nearly 40 years. PGA said it is working through the Hawaii Visitors and Convention Bureau to offer the incentive packages, which include VIP parties and other events.

The Tour is encouraging corporations to customize their golf-inspired incentive packages to meet their business objectives, Dan Glod, the PGA Tour’s manager of marketing, said in a statement. He added that companies could provide tournament tickets to employees and co-host VIP events at the tournament site.

“Almost anything is possible, it just depends on what a company wants to accomplish,” Glod said.

The PGA Tour starts in January in Hawaii and finishes its schedules with tournaments in the islands as part of the “Aloha Season.”