News Briefs-Starbucks/Balance Bar
STARBUCKS: is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21 from 2-5 p.m. will receive a free beverage when purchasing a holiday beverage, which includes the Caramel Brulée Latte, Peppermint Mocha, Gingerbread Latte, Eggnog Latte, Peppermint White Hot Chocolate and Peppermint Hot Chocolate. Starbucks also opened up one-day pop-up shops on Nov. 16 in Chicago, Los Angeles and New York where people could create and share a personalized postcard that included a “buy one, get one” offer for a Starbucks beverage.
THE BALANCE BAR CO.: has named Moosylvania as its agency of record. Moosylvania will handle digital, social, experiential and retail marketing for Balance Bar, which manufacturers energy and nutrition bar. Earlier this year, Moosylvania won AOR for Sapporo USA.
