News Briefs: September 9, 2010
OLAY: a P&G brand, has signed singer-songwriter Carrie Underwood as its new ambassador. She will also represent a line of skin care products for the brand. The campaign is scheduled to debut later this year.
WORLD WRESTLING ENTERTAINMENT: has partnered with BURGER KING to put more than five million plus toys depicting WWE superstar John Cena and Undertaker in Kids Meals during a three –week promo that ends Sept. 12. The toys will play the stars’ individual catch phrases or entrance music. The wrestlers will also appear on Kids Meal packaging along with merchandise displays at restaurants. The meals will include a $2.00 off coupon at Target stores for WWE Mattel FlexForce action figures. TV spots created by Burger King and airing on Nickelodeon, Cartoon Network and Disney XD support the campaign.
JACK MORTON WORLDWIDE: has hired Daryl Butler, the former director of global consumer experience at Nike for the Jordan brand, as senior vice president, managing director of the Los Angeles office. Clients there include Intel and Hyundai. WWE® AND BURGER KING CORP. TEAM UP FOR AN IN-RESTAURANT PROMOTION
