News Brief-Wheaties
WHEATIES: will for the first time picture an Ironman World Champion on its cereal boxes. Chris McCormack finished the grueling 140.6-mile race in just over eight hours and will appear on boxes of Wheaties Fuel in the coming months. Wheaties Fuel is a sponsor of the event. It has unveiled Wheaties Fuel Prepare to Win Ironman nutrition tips from Ironman competitors from all over the world. The inaugural video can be viewed on Wheaties Facebook page, as well as on www.Wheaties.com.
The brand has invited Ironman athletes from around the world to submit nutrition tips via video to the Facebook page. The cereal brand will support its role as the official cereal of the Ironman Triathlon with national television, print and online advertising. At events signage and sampling stations will support as will a presence on the run course to encourage fans to support their athletes through the finish.
