Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.
The candy maker has teamed up with former New York Giants standout and Super Bowl XLII winner Michael Strahan to support the game. Visitors enter UPC codes from select packages of M&M’s, Snickers, Twix, Milky Way and 3 Musketeers through Feb. 1 for a chance at instant prizes including $100 Visa gifts cards or $100 NFLShop.com gift cards. Players click on the fan on screen to see if they won.
The “Celebrate On the Field” promotion will award one grand-prize winner with the ultimate Super Bowl trip: a five-day trip for four to Miami, FL to Super Bowl XLIV, tickets to the EA Sports Super Bowl XLIV Party, hotel accommodations and $2,000 in spending money. Two first-prize winners will receive a trip to the 2010 Pro Bowl and $500 in spending money.
The promotion also contains an interactive component. Visitors can create custom e-cards using the “Celebrationator” feature on the site by uploading photos of themselves or those of other characters on the page. People can choose how their online characters will celebrate on the field, such as dancing or through piggyback rides.
Online marketing and on-pack messaging supports the promotion.
