Market Smarter as the Economy Recovers
In recent weeks, companies have been happily reporting significant marketing budget increases for 2010. The largest increases are scheduled for the online channel. On average, it seems companies are planning to increase their online marketing expenditures between 20% and 30%.
Companies have been working tirelessly on developing demand-generation strategies to build brand awareness and facilitate means of Web site discovery through search engine optimization, social media marketing, e-mail marketing, and pay-per-lead marketing.
To complement brand awareness and site discovery efforts, business-to-business marketers are getting really good at adapting smarter marketing initiatives to gain new customers, which complement their newly created business models.
Smarter marketing is challenging because you are expected to find the most sophisticated data quality at reduced costs. Usually, better quality means a lot more money.
As challenging as this sounds, marketers seem to have found a viable solution that
