Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty Institute. Danny Friedman, vice president of Added Incentives Inc., offered a few ideas about ways you could “give away” your brand.
PUT YOUR LOGO EVERYWHERE
Is it mobile? Can you wear it? Then put a logo on it. Everything from jackets and lunch boxes to umbrellas and hard hats is fair game. One institution of higher learning is giving away thousands of T-shirts at college fairs held at high schools, as well as lower cost items like rulers.
SPEND A LITTLE MORE
You’re worth it. Many banks are offering incentives like binoculars (to “see the vision of your future”) or seasonal items, such as tailgate packages, fleece blankets and thermoses for football fans. Piggy banks are popular with kids who sign up for Junior Saver programs, and a Monopoly game that incorporates local vendors on the game board could be fun for both young and old. “It’s a custom item that is more expensive, but what it’s doing is incorporating the community and showing them that the bank is partners with all the vendors in town, with the bank the epicenter,” says Friedman.
HAVE A SENSE OF HUMOR
One consortium of podiatrists marketed its services to nursing home administrators by handing out stress balls shaped like a foot. Dentists trying to take a “bite” out of a new market could try a tooth shape.
Got an incentives tip to share? Contact Patricia Odell at [email protected]
