Loyalty in Motion
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by Chief Marketer Staff
Frequent-user cards gained a new dimension recently when T.G.I. Friday’s issued a million of them with lenticular lenses – putting the motion in promotion, as it were. “It’s the first time we’ve ever produced a lenticular card with a magnetic strip,” says svp Brad Bartlett of Dallas’s Optigraphics, which filled the order for T.G.I.F. Now that they’ve got the process down pat, they’re eager to stir up some more preferred-customer programs. The lenticular loyalty cards sell for about 50 cents each – maybe 10 percent more than traditional mag-strip cards. Call Bartlett at 800-727-7335.
