LIST MANAGEMENT CHANGES
–Gevalia Master File
Specialists Marketing Services has won management of this file, which names nearly 17.8 million last-12-month buyers. The source is direct mail and the Internet. Dunn Data Co. was the previous manger.
Selections: Amount purchased, source, gender, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Monica Drakeford (201-865-5800 ext. 2119; [email protected])

NEW TO MARKET LISTS
–March of Dimes Grandparents
Direct mail is the source of more than 1 million individuals identified as grandparents.
Selections: Age, amount donated, ethnicity, gender, income, lifestyle, modeling, religion, state/SCF/ZIP
Price: $91/M
Contact: American List Counsel, Raymond Tognella (914-524-5271; [email protected])

–Lipogen PS Memory Improvement Buyers
In 2009 so far, 2,630 direct mail-sold individuals have bought health supplements.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300 ext. 305; [email protected])

INSERT MEDIA
–1-800-Flowers.com Package Insert Program
Available here are 695,000 opportunities for insertion into an envelope with other offers stuffed into product delivery packages.
Price: $60/M
Contact: Direct Media/Millard, Nancy O’Reilly (203-532-2356; [email protected])

UPDATED LISTS
–AmeriList Female Home-Based Businesses
Reach more than 100,000 women entrepreneurs derived from various direct response vehicles.
Selections: Age, homeowner, home value, income, state/SCF/ZIP
Price: $85/M (postal); $130/M (e-mail)
Contact: AmeriList, Melissa Fernandez (845-362-6737; [email protected])

LIST TALK
–The Right Way to Append E-Mail Addresses
By Robert Dunhill
Thanks to rising costs, e-mail has become a popular alternative to direct mail. Click for more directmag.com/lists/0707-lists-right/.

* Drivin’ Automobile Owners
* Custom Direct EZShield
* Value Direct Members
* Biblical Archeology Review Merchandise Buyers
* Healing Sounds for the Mind and Soul
* Trendsastions Wheelchair Users
* Catholic Greeting Card Buyers
* Salute Magazine Bind-in

NEW LISTS

Drivin’ Automobile Owners
Data has been assembled that identifies more than 65 million owners of registered vehicle owners. It consists of car, truck, sport utility vehicle and van owners. The data comes from multiple dealerships and vehicle service records.
Selections: Hotlines, make/model, vehicle/fuel type, state/SCF/ZIP
Price: $80/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])

Custom Direct EZShield
Custom Direct offers a list comprised of more than 1.1 million buyers of check fraud insurance from the last 12 months. The unit of sale ranged from $30 to $45 to purchase checks and fraud protection. The source is 50% direct mail and the balance is other kinds of direct response media.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Price: $87/M
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])

Value Direct Members
A total of 143,678 consumers who registered at Valuedirect.com are named. The Web site offers listings of foreclosed properties, autos for sale and information about auctions. The unit of sale is $20 per month. Postal and telemarketing records are available.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])

Biblical Archeology Review Merchandise Buyers
A total of 8,616 catalog buyers are named. Products sold include DVDS, CDs and books. The average sale was $25. Seventy percent of these customers are women.
Selections: City/state/ZIP
Price: $125/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; [email protected])

Healing Sounds for the Mind and Soul
Here’s a list of 44,571 consumers who purchased recordings of calming sounds. The unit of sale was $20 paid for with a credit card. The Internet is the source. Telephone numbers are available.
Selections: Quarterly hotline, age, income, gender, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., Joel Volz (954-484-5478; [email protected])

Trendsastions Wheelchair Users
This file identifies 100,000 individuals who use wheelchairs and sought information from a Web site about living with mobility problems. This file includes persons with multiple sclerosis and spinal cord injuries. Web site registrations and online surveys are the sources.
Selections: Age, gender, household income, monthly hotline, state/SCF/ZIP
Price: $146/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])

Catholic Greeting Card Buyers
Names for 562,009 Roman Catholics who purchased greeting cards in the last 12 months are on file. Roughly two-thirds of these buyers are women, mostly 62 or older. Direct mail is the source.
Selections: Age, gender, income, presence of children, ethnicity, lifestyle, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

NEW INSERT MEDIA

Salute Magazine Bind-in
FamilyMedia has launched an insert bind-in program for Salute magazine. This title targets armed forces personnel. Some 200,000 copies are distributed bi-monthly to military bases. Inserts must be 5.1 by 7.3 inches.
Price: $30/M
Contact: List Process Management Inc., Susan Fritz (212-517-8550, ext 12; [email protected])