* Vermont Teddy Bear/Pajamagram
* Legion of Christ E-mail
* LifestyleBase Apparel and Fashion Responders
* Exotic Vacation and Travel Buyers
* The Color Green Environmental Donors
* Platinum Data Executive Register Uniques
* Best Results Buyers
* Do-Not-Call List Grows to 145 Million Telephone Numbers
LISTS UNDER NEW MANAGEMENT
Vermont Teddy Bear/Pajamagram
Belardi Ostroy has been appointed to oversee the Vermont Teddy Bear and Pajamagram lists, which offer approximately 120,000 and 230,000 buyers from the last 12 months, respectively. These buyers have $75,000 average household incomes. RMI Direct Marketing Inc. previously managed these two sister company’s files. Launch of a new Vermont Teddy Bear Group Gift Buyers master file is pending, with names from Vermont Teddy Bear and Pajamagram combined with the Calyx Flowers list, which Belardi Ostroy has managed for some time.
Selections: Hotlines, purchase amount ranges, last purchase, state/SCF/ZIP
Price: $100/M (Vermont Teddy Bear); $105/M (Pajamagram)
Contact: Belardi/Ostroy, Caroline Gensone (212-381-1741; [email protected])
NEW LISTS
Legion of Christ E-mail
This congregation of Roman Catholic priests and seminarians now offers a list of 20,544 e-mail addresses. It has members in 20 countries. Reports will be provided for delivered, opened, clicked through, bounced back and opted out e-mail addresses. Direct mail is the source.
Selections: None offered
Price: $150/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])
LifestyleBase Apparel and Fashion Responders
Postal and e-mail records are available for 297,265 consumers who viewed or clicked apparel and fashion offers online. The original source is a dating Web site that presented offers in various product categories. Most of these individuals are between 25 and 55 years of age.
Selections: Hotlines, age, alcohol consumption, body type, education, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, state/SCF/ZIP
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
Exotic Vacation and Travel Buyers
Travel book buyers are named. These 334,005 individuals purchased titles about Asian and South Pacific destinations, especially Bali. Most of these buyers are married women between 35 and 50 who have children. The unit of sale was $25. Direct mail and the Internet are the sources.
Selections: Monthly hotline, age, income, homeowners, credit cards, gender, marital status, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., Joel Volz (954-484-5478; [email protected])
The Color Green Environmental Donors
More than 850,000 contributors to various environmental causes are included in this database. It has been enhanced with transaction data to identify high, medium and low credit card activity. Contributions averaged $150. The sources are direct mail and the Internet.
Selections: Monthly hotline, age, gender, income, lifestyle, telephone number, donation amount, mail order buyers, newly issued credit cards, ethnicity, book buyers, nature food stores shopper, magazine subscribers, apparel buyers, vitamin/herbal supplement buyers, club/association members, credit card activity, cable TV subscribers, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., Michele Volpe (954-788-0213; [email protected])
Platinum Data Executive Register Uniques
More than 2.6 million records have been assembled for this business file. It’s comprised of data from trade journal verified by telephone.
Selections: Monthly hotline, job title/function, one per company, number of employees, sales volume, year established, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
Best Results Buyers
Here’s a list of opportunity seekers who purchased a home business start-up kit. Those listed paid $3 for information about selling products through online auctions. The June hotline count is 23,666. Records are available for postal and telemarketing offers. The source is the Internet.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
IN THE NEWS
Do-Not-Call List Grows to 145 Million Telephone Numbers
By Jim Emerson
The National Do-Not-Call Registry exceeded 145 million telephone numbers in the fiscal year that ended Sept. 30, 2007. This reflects an increase of more than 19 million numbers. For the full story, click here (directmag.com/news/list_grows_0713).
