* Social Security Monitoring Service Members
* Demandbase Files
* Behaviorbase Consumer Respondent
* U.S. Golf Pro Tips
* America’s Knitters
* Get Cash Network
* Carol Wright/Dr. Leonard’s
* People in the News
* Sr. Strategic Planning Analyst
LISTS UNDER NEW MANAGEMENT
Social Security Monitoring Service Members
Adrea Rubin Management Inc. has been tapped to manage this list of individuals age 50 and older. It consists of 537,366 consumers who paid $7 in the last 12 months to receive an embossed Social Security card, a guide to Social Security benefits and a toll free directory number for seniors. VentureDirect Worldwide was the prior list manager.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $60/M (last-12-month names)
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected])
NEW LISTS
Demandbase Files
Demandbase Inc. has introduced a portfolio of business-to-business lists with more than 5 million names from several industries. A master file of executives and professionals contains nearly 4 million names. A corresponding e-mail address master file has more than 1.6 million records. Altogether 16 data cards have been released for lists targeting professionals involved with construction, education, electronics, entertainment, financial services, real estate, telecommunications and other industries. Sources include the Small Business Administration, chambers of commerce, professional registrations, business filings, trade and business groups, directories and other public records. Subscription list data has been appended to company data. Data is scored based on how well it matches target audience profiles. Each individual record may have several sources.
Selections: Department, Fortune 1000, headquarters, industry, job level/category, revenue, SIC code, state/SCF/ZIP
Price: $150/M (postal files); $300/M (e-mail files)
Contact: MeritDirect, Greg Policastro (914-368-1045; [email protected])
Behaviorbase Consumer Respondent
This master file has been assembled from data derived mostly from Web site surveys. Among the segments offered are 20 million names from the last 12 months and 30 million names from the last 24 months. Available lifestyle interest categories range from apparel to wireless.
Selections: Hotlines, demographic, lifestyle, gender, age/income ranges, state/SCF/ZIP
Price: $80/M (last-12-months)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
U.S. Golf Pro Tips
This master file lists 864,247 subscribers and members from USGolfProsTips.com. The average sale was $40. Postal and e-mail addresses are available, in addition to telephone numbers. Direct mail and the Internet are the sources.
Selections: Monthly hotline, age, income, lifestyle, presence of children, travel indicator, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])
America’s Knitters
Subscribers to knitting publications are named on this file, which has a last three month count of 309,049. Those listed responded to surveys concerning lifestyle interests, including brand preferences, occupation and leisure activities.
Selections: Monthly hotline, religion, income, gender, age, ethnicity, credit card, telephone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])
Get Cash Network
This file identifies cash advance applicants seeking short-term loans. The count for February is 130,311. It includes individuals who either lack credit or have bad credit, making them unable to obtain other kinds of financing. The Internet is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
NEWLY MANAGED INSERT MEDIA
Carol Wright/Dr. Leonard’s
AmeriMark Holdings LLC has appointed Millard Group’s A/M Direct division to manage a portfolio of 20 insert media programs, effective April 1. These include catalog blow-in and package insert programs for Carol Wright Gifts, Dr. Leonard’s Healthcare and Windsor Collection, among others. Millions of catalogs are mailed annually. The number of packages shipped annually ranges from 60,000 to more than 2.2 million, depending on the PIP. AmeriMark has been managing most of these insert programs in-house, except for Dr. Leonard’s and Carol Wright programs handled by American List Counsel Inc.
Price: $35/M (blow-ins); $60/M to $80/M (PIPs)
Contact: Millard Group Inc., A/M Direct division, Anthony DiNino (603-924-9262, ext. 2144; [email protected])
IN THE NEWS
People in the News
Jo Ann Alberts has joined Trinity Direct as vice president of list brokerage. Roberts has 25 years of list experience. She’ll be working on fundraising, catalog and publishing accounts, in addition to focusing on new business development. Roberts was formerly client relationship director at Lake Group Media Inc.
CLASSIFIEDS
Sr. Strategic Planning Analyst
This Pasadena based position requires an individual who brings 5+ years experience in interpreting donor retention, lapsed donor reactivation, and long term donor value. The candidate must have experience counseling clients and account management on donor file performance trends and recommending alternative strategies to overcome strategic and organizational challenges. The ideal candidate must be experienced in conducting detailed results-based analysis of clients’ campaign programs and presenting analytical evaluations and recommendations in a clear and concise manner. They must have developed actionable recommendations and implemented strategies designed to improve donor file health. BS/BA is preferred. Advanced knowledge in Word, Excel and Powerpoint required. Strong analytical & math skills a must as well as solid oral and written communication skills. Must be experienced in making concise and persuasive client presentations. Please email resume and cover letter to [email protected].
