NEW TO MARKET LISTS
–NBA Opt-in E-Mail Subscribers
This file names more than 1.4 million online-sourced subscribers to the nba.com Web site. Eighty-eight percent of the file is male and 50% have children in the household.
Selections: Age, gender, state/SCF/ZIP
Price: $80/M
Contact: Eventful.com, Cathy Cannon (858-754-3005; [email protected])

–Hoodiatyme Weight Loss Buyers
During February, 16,528 individuals sourced from direct response television and the Internet paid as much as $199.95 for this health supplement. Sixty-eight percent are women.
Selections: Age, gender, household income, state/SCF/ZIP
Price: $125/M
Contact: Macromark, Dave Boyd (845-230-6300 ext. 327; [email protected])

UPDATED LISTS
–Hispanic Book Buyers by State
More than 5.1 million individuals extracted from a master file have consented to receive marketing materials online.
Selections: Age, credit card buyers, dwelling type, education, gender, homeowner, income, lifestyle, mail order buyers, occupation, phone number, presence of children, state/SCF/ZIP
Price: $110/M
Contact: Ethnic Technologies, Candace Kennedy (201-440-8923; [email protected])

–Women’s Spirituality Forum
Named here are 72,872 book buyers and event attendees derived from direct mail and workshops.
Selections: Gender, recency, specialty, title, state/SCF/ZIP
Price: $90/M
Contact: HR Direct, David Hawthorne (641-472-7188; [email protected])

–Thompson Publishing Group Book Buyers
Reach 5,731 professionals sourced from direct mail and telemarketing.
Selections: Gender, state/SCF/ZIP
Price: $160/M
Contact: Edith Roman, Michael Constantino (845-731-2748; [email protected])

* Ultima Bahamas Vacation
* SportingNews.com E-mail
* Betty Crocker Recipe Buyers
* Forever Young
* Official as Seen on TV
* Commitment to the Cause
* Campus Safety
* ServiceMagic
* Skilven Employee Safety Publications
* Sr. Strategic Planning Analyst

LISTS UNDER NEW MANAGEMENT

Ultima Bahamas Vacation
Market Approach was chosen to oversee this file naming 259,190 customers who purchased travel services during the last 12 months. Those listed responded to a direct mail offer for a four-day Bahamas cruise. The average sale was $433 and 87% paid with credit cards. Three-quarters are women, average age 46, who earn about $56,000 a year. CCC Data Services Inc. had been managing this list in house.
Selections: Monthly hotline, age, presence of children, credit card buyers, gender, state/SCF/ZIP
Price: $75/M
Contact: Market Approach, Nancy Liddane (866-410-7017, ext. 108; [email protected])

NEW LISTS

SportingNews.com E-mail
This is a list of 300,000 sports fans