Listline e-Newsletter 12/29/06
* Magnificat
* Men’s Journal
* IQ HomeSource Licensed Realtors
* Lehman’s Catalog
* Aktiv Mail Order Buyers Asia
* Walter Karl to Manage eWeek Select Advertising
* People in the News
* Introducing Jennifer L. Rickard with Rickard List Marketing
* National Institute of Business Management
LISTS UNDER NEW MANAGEMENT
Magnificat
Trinity Direct LLC has been appointed to manage a list of 162,034 paid subscribers to Magnificat, a prayer guide for Roman Catholics. Two-thirds of these subscribers are women. The source is direct to publisher. Transmodern Media LLC formerly managed this file.
Selections: State/SCF/ZIP
Sample usage: Association of the Miraculous Medal, Ave Maria Mutual Funds, Ave Maria School of Law, Ave Maria University, Benedictine Mission House, Capuchin Franciscan Friars, Capuchin Soup Kitchen, Catholic Answers, Catholic Charities, Catholic Church Extension Society, Catholic Community Foundation, Catholic Medical Mission Board, Catholic Near East Welfare Association, Catholic Relief Services, Christian Brothers Foundation, Crisis Magazine, De La Salle Christian Brothers, Dominican Sisters of Mary, Dominican Sisters of St. Cecilia, Faith and Family Magazine, Food for the Poor, Franciscan Mission Associates, Franciscan Missions General Secretariat, Good Counsel, Leaflet Missal, Good Counsel, Legionaries of Christ, Salesian Missions, St. Labre Indian School, University of Sacramento
Price: $105/M
Contact: Trinity Direct LLC, Rosanne Simmons at 973-283-3600 or [email protected] and Joy Jacobs at 973-283-3600 or [email protected]
Men’s Journal
Wenner Media LLC has chosen Worldata to oversee the Men’s Journal list, effective Jan. 1. More than 400,000 names are available, including 49,388 active women subscribers. A typical subscriber is 38 with an $81,000 average income. Specialists Marketing Services Inc. has been managing this file.
Selections: Source, age, income, paid, renewals, change of address, hotlines, interest/lifestyle, Canadian, state/SCF/ZIP
Sample usage: Cabela’s Consumer Health Publications Group, Dow Jones, Fly Fishing, Money Magazine, Nutrition Express, Time Inc., University of Phoenix
Price: $100/M (base)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
IQ HomeSource Licensed Realtors
MeritDirect has assumed management of the IQ HomeSource Licensed Realtors list. It identifies more than 1.1 million licensed real estate agents. Sources include public records, directories and the IQHomeSource Web site. Catamount Group formerly managed this file.
Selections: Broker offices, gender, telephone numbers, state/SCF/ZIP
Sample usage: Capital One, Staples
Price: $100/M
Contact: MeritDirect, John Ganis at 914-368-1000 or [email protected]
Lehman’s Catalog
Millard Group Inc. recently assumed management of the Lehman’s Catalog list. Some 76,213 last-12-month buyers are named. The average sale was $65 for home and garden products. Lenser & Associates was the prior list manager.
Selections: Hotlines, dollar, gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Millard Group Inc., Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
NEW LISTS
Aktiv Mail Order Buyers Asia
Some 5,000 last-three-month names are offered on the file–Aktiv Mail Order Buyers Asia. It lists individuals who made direct mail purchases and signed for an online service that offers cash prizes. This file includes names from India, China, Hong Kong, Japan, Malaysia, Singapore and Taiwan.
Selections: Hotline, age, income, education, credit cards, future purchase interest, geography
Price: $200/M
Contact: Regency Direct Mail Ltd., Sanj Aggarwal at 604-853-3035 or [email protected] and Sarb Seikhon at 604-853-3035 or [email protected]
IN THE NEWS
Walter Karl to Manage eWeek Select Advertising
Ziff Davis Media has chosen Walter Karl Interactive to serve as the ad rep for eWeek Select, a weekly e-mail newsletter that reaches 323,545 information technology professionals. Contact Walter Karl Interactive, Tamara FitzGerald at 914-697-5823 or [email protected] and Beth Golden at 914-697-5832 or [email protected]
People in the News
Jeff Graham has been named vice president of list services at Teramedia Corp. Graham previously served as CEO at Ranger Marketing and vice president at Scansys Corp.
MEET THE BROKER
Introducing Jennifer L. Rickard with Rickard List Marketing
This week, Meet the Broker features Jennifer L. Rickard, who personally handles a list brokerage account with Meredith Corp. in addition to managing the list brokerage division at Rickard List Marketing. To learn why she believes consolidation can be detrimental to list brokerage,click here (directmag.com/meet_the_broker/rickard).
SPECIALS!
National Institute of Business Management
A $20/M discount off the base price is being offered to mailers that retest various National Institute of Business Management lists. The NIBM master file consists of 72,635 subscribers and buyers. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
