Listline e-Newsletter 12/20/06
* Spice Catalog
* Elitematch.com Divorced Daters
* Boy Scout Leaders
* Rags to Riches Opportunity Seekers
* Had to Have It Infomercial Buyers
* Insurance Underwriters Worldwide
* Custom Select Puerto Rican Consumers
* Johnson Smith Co. PIP
* Classified
NEW LISTS
Spice Catalog
A list of 351,561 buyers is available from the Spice Catalog. The average unit of sale for adult videos and other sexually oriented products was $60. Most customers are men, median age 33, with a $32,000 median income.
Selections: Dollar amount spent (ranges), hotlines, product, credit card buyers, gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
Elitematch.com Divorced Daters
A list identifying 249,213 divorced men and women who registered at Elitematch.com has become available. These individuals paid a $10 membership fee to post and receive personals advertising.
Selections: Hotlines, gender, ethnicity, age, income, state/SCF/ZIP
Price: $111/M
Contact: Catamount Group, Tracy Haddad at 203-778-1410 or [email protected]
Boy Scout Leaders
Honor Publishing Co. has released a postal list of 51,773 youth and Boy Scout leaders. A telemarketing file is available. Those listed have purchased books and subscribed to periodicals about scouting. Thirty-two percent these individuals are women.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Rags to Riches Opportunity Seekers
Some 100,000 individuals are listed on the Rags to Riches Opportunity Seekers file. These consumers purchased guides to learn about business opportunities, government and private foundation grants and real estate investments. The average sale was $40. Direct mail is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Regency Direct Mail Ltd., Sanj Aggarwal at 604-853-3035 or [email protected] and Sarb Seikhon at 604-853-3035 or [email protected]
Had to Have It Infomercial Buyers
Some 8.5 million individuals are listed on the Had to Have It Infomercial Buyers list. This file has been enhanced with transaction data, including high, medium and low credit card activity.
Selections: Hotlines, health and fitness, entertainment and travel, new credit cards, self-help, jewelry, household, automotive, sports, education, kitchen aids, health and beauty, business and finance, fashion, hobbies, exercise equipment, lifestyle, age, gender, telephone numbers, income, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Insurance Underwriters Worldwide
There are 13,417 individuals listed on the Insurance Underwriters Worldwide postal file. The largest counts are available from the United Kingdom, Germany and Spain. Segments are available for telephone and fax marketing and e-mail. These names were drawn from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Geography
Price: $245/M (postal file); $345/M (telemarketing/fax file); $475/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
NEW COMPILED LISTS
Custom Select Puerto Rican Consumers
A total of 301,425 residents of Puerto Rico at home addresses are named on this file. Most of these individuals are reportedly bilingual in English and Spanish. Public records are the source.
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEWLY MANAGED INSERT MEDIA
Johnson Smith Co. PIP
SMD Media Services Inc. has assumed management of the Johnson Smith Co.’s package insert program. Some 700,000 packages are mailed annually to customers who spent on average $48. Inserts must be 3-1/2 by 5 inches to 5-1/2 by 8-1/2 inches. Inserts heavier than one-quarter ounce will not be accepted. The cataloger formerly managed this program in house.
Price: $60/M
Contact: SMD Media Services Inc., Laurie DeLuca at 845-526-2209 or [email protected]
CLASSIFIEDS
Classified
List Management Sales
The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.
Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.
Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
(mailto:[email protected])
via facsimile (914) 285-0032
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
(mailto:[email protected])
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
