Listline e-Newsletter 12/19/06
* Douglas Publications/Briefings Publishing
* Video Game Revolution
* Donors to Catholic and Devotional Appeals
* Doubleday Entertainment Ride-along
* Lenser Exits List Management in Deal with Millard Group
* Microsoft Gets Court to Bar UK Firm’s E-mail List Sales
* Nexus Media Pulls Lists From Market
* Checks Unlimited Customer Loyalty Ride-along
* Classified
LISTS UNDER NEW MANAGEMENT
Douglas Publications/Briefings Publishing
Douglas Publications LLC has selected MeritDirect to take over management of its vast list portfolio, effective Jan. 1. The Douglas Publications postal and e-mail master files have 355,000 and 160,000 e-mail addresses, respectively. Altogether the appointment covers more than 35 lists, including magazine circulation files and numerous Briefings Publishing Group newsletter files. Douglas owns Briefings. Lake Group Media Inc. and Edith Roman Associates Inc. will handle these files through Dec. 31.
Selections (depending on file): Telephone numbers, home/business address, state/SCF/ZIP
Price: $90/M to $150/M
Contact: MeritDirect, Christine Greco at 914-368-1022 or [email protected] Kristen Killingback at 914-368-1062 or [email protected]
NEW LISTS
Video Game Revolution
Two million individuals are named on the Video Game Revolution file. It consists of individuals who play video games on television and computers. Direct mail and Internet surveys are the source.
Selections: Hotlines, telephone numbers, gender, presence of children, adult’s/child’s age, household income, homeowner, magazine subscriber, travel state/SCF/ZIP
Price: $80/M
Contact: Catamount Group, Kate Hauspurg at 203-778-4110 or [email protected]
Donors to Catholic and Devotional Appeals
Some 126,120 names have been assembled for the Donors to Catholic and Devotional Appeals list. These donors contributed $15 to $20 to various religious charities in the last 13 to 24 months. Direct mail is the source. No telemarketing is allowed.
Selections: Marital status, gender, state/SCF/ZIP
Price: $80/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEW INSERT MEDIA
Doubleday Entertainment Ride-along
A co-op advertising brochure will be added to the Doubleday Entertainment’s ride-along program in April. Some 25 million packages will be mailed. Space is limited to five advertisers. The ad size is 5 by 7 inches.
Price: $15/M
Contact: Singer Direct Inc., Nick Schellong at 212-209-1929 or [email protected]
IN THE NEWS
Lenser Exits List Management in Deal with Millard Group
By Jim Emerson
Lenser & Associates has closed its list management division to focus on providing other direct marketing services, as part of a partnership arrangement with Millard Group Inc.
“We’ve entered an affiliate relationship and partnership with Millard to provide list management services to our clients,” said Michelle Houston, vice president of circulation and client services at Lenser.
Twelve list management accounts that had been managed by Lenser will now be handled by Millard Group. These include Edmund Scientific, Bluestone, Crazy Shirts, For Counsel and High Country Gardens. The other files are Imagine the Challenge, King Ranch, Lehman’s Hardware, Montessori Services, Orion Telescope, Rejuvenation and Select Seeds.
Lenser will focus on providing client services for circulation management and consulting for catalogers and other direct marketers and strategies for multi-channel marketing, according Houston.
She said that Lenser would continue providing list brokerage services. The San Rafael, CA-based firm was founded in 1994. It has 60 various kinds of clients.
Microsoft Gets Court to Bar UK Firm’s E-mail List Sales
By Ken Magill
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.
A UK court has granted a summary judgment against Paul Martin McDonald, barring him from selling lists, according to the reports. However, it is unclear whether he was selling the lists or renting them out for onetime use.
Microsoft, which runs the free Web-based e-mail service Hotmail, reportedly sought the judgment to stop McDonald from running his Bizads business, through which he reportedly offered the e-mail lists.
Bizads reportedly sold or rented lists of e-mail addresses for about $115 per thousand names to companies advertising online pornography.
Microsoft claimed that though copy on the company’s out-of-service Web site at Bizads.co.uk said the addresses were permission based, some of the addresses were “seed addresses” set up to catch spam.
The injunction prevents McDonald from instigating the transmission of commercial e-mail to Hotmail accounts. If he disobeys, he could face fines and jail time.
Nexus Media Pulls Lists From Market
Nexus Media Communications Ltd. has pulled several files off the market formerly managed by Bethesda List Center Inc. These include Nexus Media’s Communications Worldwide database and several controlled circulation, direct mail and trade show lists.
SPECIALS!
Checks Unlimited Customer Loyalty Ride-along
Remnant pricing is available in January for the Checks Unlimited Customer Loyalty Ride-along program. The cost is $10/M to $12/M depending on quantities. Materials are due Jan. 11. Contact Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or [email protected]
CLASSIFIEDS
Classified
List Management Sales
The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.
Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.
Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
(mailto:[email protected])
via facsimile (914) 285-0032
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
