Listline e-Newsletter 12/14/06
* Advantage Business Media
* Parents Magazine
* Elitematch.com Gay Dating
* Millionaires at Home
* Safety Professionals
* Custom Select Newlyweds
* Regal Gifts Ride-along/English
* Mokrynskidirect Adds Web Site Services
* Classified
LISTS UNDER NEW MANAGEMENT
Advantage Business Media
Statlistics was chosen to manage 19 lists for Advantage Business Media, effective Jan. 1. One of these, a master file with more than 1.2 million names, identifies people involved in laboratory services and life sciences software development, as well as engineers responsible for design, process and facilities management. Other properties include lists of subscribers to Bioscience Technology, Drug Discovery & Development, Laboratory Equipment, Scientific Computing, Surgical Products, Food Manufacturing, and Medical Design Technology magazines. New master files are planned in four categories: manufacturing and processing; science, communications and electronics; and medical. DM2 has been managing this account.
Selections: Job title, SIC codes, demographics, sales volume, state/SCF/ZIP
Price: $140/M to $180/M
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected] (postal files) and Turker Hassan at 203-778-8700, ext. 144 or [email protected] (e-mail files)
Parents Magazine
Meredith Corp. recently picked ALC Data Management to manage Parents magazine’s list with more than 1.5 million subscribers. Subscribers’ median age is 34; median household income $54,500. No telemarketing is allowed. Millard Group Inc. formerly managed this list.
Selections: Hotlines, change of address, composite interest, source, enhanced, paid, Canadian, province, state/SCF/ZIP
Sample usage: Allure Magazine, American Heart Association, Arthritis Foundation, Aveda, Columbus Monthly, Dana Farber Cancer Institute, Elle Canada, Glamour, Iron Yoga, March of Dimes, New York University, People Magazine, Shape Magazine, TV Guide, Venus Fashion, Wish Magazine, Women’s Health Magazine
Price: $100/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
NEW LISTS
Elitematch.com Gay Dating
A list identifying 426,354 gays, lesbians and bisexuals who registered at Elitematch.com has become available. These individuals paid a $10 membership fee to post and receive personals advertising.
Selections: Hotlines, gender, ethnicity, age, income, state/SCF/ZIP
Price: $111/M
Contact: Catamount Group, Tracy Haddad at 203-778-1410 or [email protected]
Millionaires at Home
This is a list of 111,617 individuals who completed surveys and indicated an interest in starting a business from home. They answered an online ad offering assistance to start a business. Segments are available for postal and telemarketing offers.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $225/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Safety Professionals
OneSource Information Services Inc. has introduced Safety Professionals, a list with 11,098 names. Sources include public records, directories and telemarketing.
Selections: Monthly hotline, telephone numbers, branch/headquarters location, job title/function, assets, sales volume, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
NEW COMPILED LISTS
Custom Select Newlyweds
Several more files have been added to the Custom Select list group, among them a list of 322,944 newlyweds. This data is derived from county courthouse records and enhancements have been overlaid.
Selections: Hotlines, gender, enhancements, product category, age, credit cardholders, Hispanic, homeowner/renter, magazine subscribers, mail order buyers, presence of children, Spanish speaking, wedding date, state/SCF/ZIP
Price: $85/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEWLY MANAGED INSERT MEDIA
Regal Gifts Ride-along/English
Regal Gifts Corp. has returned to the market with a ride-along program that targets English-speaking Canadians. More than 1.8 million catalogs are mailed annually. The program had been off the market since August 2005, while the company was being reorganized. Inserts must be between 3 by 5 inches and 8-1/2 by 5-1/2 inches. Overweight surcharges apply for inserts heavier than 5 grams.
Price: $70/M (Canadian)
Contact: Cornerstone Group of Companies, Lynda Robinson at 416-932-9555, ext. 117 or [email protected]
IN THE NEWS
Mokrynskidirect Adds Web Site Services
Mokrynskidirect has introduced Direct Marketer’s Edge, a group online research and reference services, available at the Mokrynski.com Web site. These include a catalog tracking database, list locator and industry trend analysis.
CLASSIFIEDS
Classified
List Management Sales
The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.
Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.
Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
[email protected]
via facsimile (914) 285-0032
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
(mailto:[email protected])
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
