Listline e-Newsletter 12/08/06
* Bike Nashbar
* Selective Health Plans
* Spanish Speaking Handicapped Direct
* iMail Global International Business-to-Business E-mail
* Explosive Edge Astrology Buyers/UK
* Homeowner Database/Warren Group
* Olan Mills Portrait Studios PIP
* Introducing Michael Guyer with International Direct Response Inc.
* Classified
LISTS UNDER NEW MANAGEMENT
Bike Nashbar
Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar list. More than 270,000 buyers are available from the last 12 months. These cycling enthusiasts purchased apparel, bike parts, energy foods, exercise and training equipment. The average sale was $76. Chilcutt Direct Marketing was the prior list manager.
Selections: Hotlines, dollars spent (ranges), product, multibuyers, gender, state/SCF/ZIP
Sample usage: Camping Warehouse Inc., Recreational Equipment, Sierra Trading Post, Terry Precision Cycling, Adventure Cycling Association, Arthritis Foundation, Bicycle Alliance of Washington, The Bike Show, Lance Armstrong Foundation, Leukemia Society of America, National Multiple Sclerosis Society, Nature Conservancy, Rails-to-Trails Conservancy, Transportation Alternatives, Rodale Press
Price: $95/M
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
Selective Health Plans
Millard Group Inc. has been appointed list manager by Selective Health Plans, a firm that offers medical discount service programs. It has a file identifying 707,487 consumers who registered online for medical discount service programs. These individuals opted-in to receive additional information on health-related offers or other products and services. The last-12-month count is 707,487. SelectiveHealthPlans.com was the source. GiantHead was the prior list manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., Jeff Kelley at 603-924-9262, ext. 2257 or [email protected]
NEW LISTS
Spanish Speaking Handicapped Direct
Some 113,929 buyers are named on the Spanish Speaking Handicapped Direct list. Due to physical limitations these individuals require homecare and many cannot leave home to go shopping. Direct mail is the source. No telemarketing is allowed.
Selections: Hotlines age range, gender, homeowner, income, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
iMail Global International Business-to-Business E-mail
This database is comprised of 1.8 million e-mail addresses of information technology professionals in Asia and Europe. These individuals registered with an e-mail network. Language translation services are available.
Selections: Job title/function, interest, industry, country
Price: $400/M
Contact: L.I.S.T. Inc., Laura Staab at 516-227-2010, ext. 237 or [email protected]
Explosive Edge Astrology Buyers/UK
Consumers in the United Kingdom who paid $20 to receive a numerology grid based on date of birth as named here. Some 9,500 names are available. Direct mail is the source.
Selections: Hotline
Price: $185/M
Contact: J.R. Direct Response International Inc., Natasha Burbidge at 604-940-0277, ext 114 or [email protected]
NEW COMPILED LISTS
Homeowner Database/Warren Group
The Warren Group offers a database that identifies 52 million homeowners. The data is derived from property assessment records. No names are available from Maine, Vermont, West Virginia, Kansas and the Dakotas.
Selections: Dwelling type, homeowner, adjustable rate, assessed value, lender, mortgage amount, telephone numbers, property type, sale price, year built, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]
NEWLY MANAGED INSERT MEDIA
Olan Mills Portrait Studios PIP
Direct Partner Solutions Inc. now manages the Olan Mills Portrait Studios package insert program. Up to three inserts will be placed inside each of 1.2 million envelopes mailed annually. The average sale is $65 for photographic portraits purchased at Kmart, Value City, Macy’s and other retail locations. Seventy-one percent of these customers are women. Inserts must be between 3 by 5 inches to 5 by 7 inches. Response Media Products Inc. formerly managed this program.
Sample usage: Gerber Life, Scholastic, Bradford Exchange
Price: $60/M
Contact: Direct Partner Solutions Inc., Nonni Csoka at 678-762-9869 or [email protected]
MEET THE BROKER
Introducing Michael Guyer with International Direct Response Inc.
This week, Meet the Broker features Michael Guyer, vice president and director of marketing at International Direct Response Inc. Guyer, who works in the agency’s list brokerage division, is relaxed and rested from a recent vacation to Mexico. To learn why he believes e-mail and postal list pricing parity is inevitable,click HERE (directmag.com/meet_the_broker/meet-broker-michael-guyer/) .
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
