Listline e-Newsletter 12/04/06
* Design Toscano
* Seattle Coffee Direct
* Motor Trend Classic
* Fuel
* Vytalis Male Virility Supplement Buyers
* Bankruptcy Filings/Warren Group
* Checks Unlimited Business Checks Customer Ride-along
* PetEdge PIP
* Classified
LISTS UNDER NEW MANAGEMENT
Design Toscano
Belardi/Ostroy ALC LLC has assumed management of the Design Toscano list. A total of 196,977 last-24-month buyers are available. The average unit of sale was $135 for replicas of sculptures, architectural artifacts, carved furniture, suits of armor and other products for home and garden. Mokrynskidirect was the prior list manager.
Selections: Hotlines, dollar, product, gender, state/SCF/ZIP
Sample usage: Alsto’s, Betty’s Attic, Hammacher Schlemmer, Home Decorators Collection, Jackson & Perkins, Signals, Southwest Indian Foundation, Touch of Class, Wall Street Creations
Price: $115/M (last 24-month buyers)
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
NEW LISTS
Seattle Coffee Direct
A total of 46,287 customers are identified on the Seattle Coffee Direct file. These direct mail buyers paid $34 for a two-package shipment to join a monthly continuity program. Thirty-five percent are men. No telemarketing is allowed.
Selections: Quarterly hotline, active continuity members, gender, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Ginny Schaefer at 631-306-5251 or [email protected]
Motor Trend Classic
Primedia offers a list of 11,108 subscribers to Motor Trend Classic magazine. These individuals’ median household income is $200,000. The source is 97% direct to publisher.
Selections: Gender, paid, source, state/SCF/ZIP
Price: $95/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]
Fuel
Pohly Co. now offers a list of 8,000 recipients of the newsletter Fuel. This title reaches business executive and marketers. Direct mail is the source.
Selections: Business/home address, gender, state/SCF/ZIP
Price: $110/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
Vytalis Male Virility Supplement Buyers
More than 25,000 individuals are named on the Vytalis Male Virility Supplement Buyers postal and telemarketing list. The average unit of sale was $80. Space advertising is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $110/M (postal file); $300/M (telemarketing file)
Contact: Impulse Media Kristine Falconieri at 203-825-4625 or [email protected]
NEW COMPILED LISTS
Bankruptcy Filings/Warren Group
Some 50,000 names are offered on the Warren Group’s Bankruptcy Filings list. These are public records from Connecticut, Massachusetts, Maine and Rhode Island.
Selections: state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]
NEW INSERT MEDIA
Checks Unlimited Business Checks Customer Ride-along
The first mail date will be April 17 for the Checks Unlimited Business Checks Customer Ride-along program. Some 200,000 envelopes will be mailed. Six inserts per envelope will be accepted. Inserts must be 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches. Overweight charges apply to inserts heavier than one-quarter ounce.
Price: $40/M
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or [email protected]
NEWLY MANAGED INSERT MEDIA
PetEdge PIP
Statlistics has been appointed manager for the PetEdge package insert program. Some 456,000 packages are mailed annually. Up to four inserts per package will be accepted. Inserts can be up to 5-1/2 by 8-1/2 inches. The maximum weight is one-quarter ounce. 21st Century Marketing Inc. formerly managed this program.
Sample usage: American Express, MBI, Pet Product News, Sharper Image, VistaPrint
Price: $60/M
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
