ON TODAY’S DIRECT LISTLINE:
* IT Solution Journal
* Body and Soul
* Ancestry Magazine
* Guthy-Renker African American Product Buyers
* Custom Select Spanish Speaking Businesses
* Buyer Advantage Infomercial Shoppers
* A Beautiful House Credit Card Buyers
* Yahoo Online Consumers ThruChannel
LISTS UNDER NEW MANAGEMENT
IT Solution Journal
Solution Publishing has consolidated management of its information technology titles at MeritDirect. These include a list of 518,434 subscribers to IT Solution Journal, postal and e-mail master files and other list titles. Direct Media formerly managed these files.
Selections: (IT Solution Journal): Business/industry, job function, number of employees, phone number, state/SCF/ZIP
Sample usage: Microsoft, Citrix, EMC Corp., CMP Media, Hewlett Packard, Verisign
Price: $105/M to $350/M
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])
Body and Soul
Martha Stewart Living Omnimedia Inc. has appointed Specialists Marketing Services Inc. to manage the Body and Soul Enhanced master file (369,285 subscribers) and the Omnimedia Self-Healing Enhanced master file (463,285 subscribers). The first file lists subscribers to Body and Soul with overlaid consumer demographic data. The self-healing master file consists of subscribers to Body and Soul magazine and Dr. Andrew Weil’s Self Healing newsletter with overlaid consumer demographics. Millard Group Inc. was the prior list manager.
Selections: Hotlines, lifestyle, gender, source, adult’s/child’s age, ethnicity, income, paid, presence of children, religion, state/SCF/ZIP
Sample usage: Chopra Center, DHC Marketing, Healthy Directions, People, IMP, Doubleday’s One Spirit, Consumers Checkbook Magazine, Health Magazine, Nutrition Action Health Letter, Real Simple, Sunset Magazine, Prevention, American Heart Association, Plan USA, Viva Terra, Mayo Clinic, Gaiam Living
Price: $105/M
Contact: Specialists Marketing Services Inc., Allison Bergeron (603-232-8207; [email protected])
NEW LISTS
Ancestry Magazine
Ancestry Publishing has released a list of 31,399 subscribers to Ancestry Magazine. About 60% of these genealogy-interested subscribers are women. The source is the Internet.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected])
Guthy-Renker African American Product Buyers
Some 218,016 names have been assembled. Two-thirds of these African Americans are women. The source is an infomercial.
Selections: Lifestyle, religion, donor, age, income, presence of children, gender, quarterly hotline, state/SCF/ZIP
Price: $95/M (base)
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
Custom Select Spanish Speaking Businesses
This file is comprised of companies where Spanish is the main language spoken. A total of 512,693 existing and 203,427 new businesses from the last 12 months are identified. Owners of these companies have made purchases by mail or phone in response to Spanish language offers.
Selections: Phone numbers, hotlines, job function/title, SIC code, industry type, number of employees, corporate credit rating, annual gross sales, relocation, gender, state/SCF/ZIP
Price: $125/M (existing businesses); $135/M (new businesses)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
Buyer Advantage Infomercial Shoppers
More than 3.9 million consumers who responded to infomercial offers are named. The average sale was $60 for electronics, health, fitness and other kinds of products. These buyers are typically 45 or older.
Selections: Cash/credit buyers, purchase amount (ranges), category, health and fitness, travel and entertainment, household, beauty, fashion, self-help, sports, automotive, business and finance, hobbies, phone number, monthly hotline
Price: $95/M
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])
A Beautiful House Credit Card Buyers
Nearly 1.4 million young families have been identified on this file. Those listed have purchased furniture, clothing and books. Many have recently moved or are about to move. The average unit of sale was $700. Sources include surveys and point of purchase.
Selections: Adult’s/child’s age, child’s gender, homeowner, household income, mail order buyer category, state/SCF/ZIP
Price: $70/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Yahoo Online Consumers ThruChannel
Individuals named on this file have responded to online offers or visited Web sites associated with lead generation and marketing services firm The Useful. In excess of 10.2 million names have been assembled. These individuals have purchased hundreds of products and services. List segments with e-mail addresses; landline and cell phone numbers are available.
Selections: Age range, education, donors, ethnicity, homeowner, renter, income, occupation, lifestyle, home value, hotlines, gender, religion, state/SCF/ZIP
Price: $105/M (base)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
