Listline e-Newsletter 11/06
* U.S. Magazine Headquarters
* National Association of Professional Women
* Randall-Reilly Publishing Master File
* Profile America E-mail Master File
* Saveology.com New Mover Ride-along
* FQ Magazine
* Oriental Trading Co. Business Edition PIP
* People in the News
NEW TO MARKET LISTS
U.S. Magazine Headquarters
DirectInnovations Inc. is re-launching the U.S. Magazine Headquarters file. It identifies 777,213 consumers who purchased long-term subscription packages. The average order was $70. About 70% of these buyers responded to outbound telemarketing and the rest phoned in response to direct mail or postcard offers. The file is back on the market after a five-year hiatus.
Selections: Hotlines, age range, gender, homeowner, telephone number, presence of children, state/SCF/ZIP
Price: $80/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; [email protected])
National Association of Professional Women
Infinite Media introduced a list of 121,907 members of the NAPW. Average dues cost nearly $400. No telemarketing is allowed.
Selections: Monthly hotline, state/SCF/ZIP
Price: $110/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])
Randall-Reilly Publishing Master File
MeritDirect offers this master file for Randall-Reilly Publishing Co. It consists of subscribers to such publications as Aggregates Manager, Better Roads, Commercial Carrier Journal, Equipment World and Modern Woodworking, among other titles. More than 1.3 million names are available, including 420,832 active subscribers
Selections: Business/industry type, company size, telephone number, equipment type, fleet size, growing company indicator, state/SCF/ZIP
Price: $115/M (base)
Contact: MeritDirect, Chris Blohm (914-368-1031 [email protected])
Profile America E-mail Master File
Profile America List Co. offers more than 16 million e-mail addresses on a master file. Web sites are the source. A corresponding postal master contains nearly 130 million names.
Selections: Age, child by age, computer owners, gender, homeowners, income, marital status, PRIZM, area code, telephone number, quarterly hotline, bank cardholders, state/SCF/ZIP
Price: $85/M (e-mail file)
Contact: Profile America List Co., Ann Tepper (201-569-7272; [email protected])
INSERT MEDIA
Saveology.com New Mover Ride-along
Media Resource Group has been chosen to manage this insert media program. The annual circulation is 6 million. It targets families who moved to single- family houses. About 40% are first time homeowners. Inserts must be 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches This program was formerly managed in house.
Selections: Regional, state
Price: $65/M (base)
Contact: Media Resource Group, Marie Buzzeo (914-471-4463; [email protected])
FQ Magazine
Kontent Publishing Inc. appointed Cornerstone Group of Companies to manage blow-in and bind-in programs for FQ Magazine. This title published in Canada is distributed to home subscribers of The Globe and Mail newspaper and at newsstands. It has a circulation base of 150,000. The maximum size for inserts is 6 by 6 inches. These insert media programs were formerly managed in house.
Price: $40/M Canadian (blow-in); $70/M Canadian (bind-in)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
Oriental Trading Co. Business Edition PIP
Singer Direct oversees a new business edition package insert program for Oriental Trading Co. Inserts will be collated inside a 6 by 9 inch envelope placed inside 250,000 packages shipped annually. The maximum size is 5-1/2 by 8-1/2 inches.
Price: $65/M
Contact: Singer Direct, Eric Kizis (212-209-1921; [email protected])
People in the News
Eva Perretti has been named vice president of new business development for the list management group at Macromark Inc. Perretti has 15 years of experience in the list industry, with such firms as Paradysz Matera, MeritDirect and Lake Group Media Inc.
