Listline e-Newsletter 1/07
LIST MANAGEMENT CHANGES
–The Progressive Farmer
Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer. It will also oversee the AG/Response National Farm Operators database, which has nearly 1.4 million names. Belardi Ostroy formerly handled this data. New consumer and business-to-business list segments are planned for launch in the first quarter.
Selections: Hotlines, change of address, gender, hunters, fisherman, PC owners, farm size, livestock/cattle/hogs, state/county/SCF/ZIP
Sample usage: Ducks Unlimited, Popular Mechanics, National Rifle Association, Reiman Publishing, Uline, Valley Vet, Northern Tool + Equipment Catalog Co.
Price: $85/M (subscriber file); $70/M (database)
Contact: Key Marketing Advantage, Tara Izzo (203-744-9011, [email protected])
–Zootles
Belardi Ostroy has been appointed by Wildlife Education Ltd. to manage the Zootles children’s magazine file. It offers 25,061 subscribers—typically parents of children age 2 to 6. Sources include agents, direct to publisher, DRTV and the Internet. The previous manager was Lake Group Media Inc.
Selections: Hotlines, child’s age, direct to publisher, source, telephone number, state/SCF/ZIP
Sample usage: Highlights for Children, National Geographic Society, Oriental Trading Co., Tessy & Tab Reading Club
Price: $100/M
Contact: Belardi/Ostroy, Caroline Gensone (212-381-1741; [email protected])
NEW TO MARKET LISTS
–Mercantila Merchandise Buyers
A list of 173,316 catalog customers from 2008 is available from Mercantila Inc., including 19,867 from the fourth quarter. The unit of sale ranged from $10 to $1,000 for products in such categories as home and garden, children, fitness and sports.
Selections: Category, gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
–Global Dividend Opportunities Newsletter
Street Authority LLC offers a list of more than 47,000 investment newsletter subscribers. Sources include registration at Streetauthority.com, co-registration, direct mail and space advertising.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
–Children’s Charities Gift Buyers
Donors who responded various children’s cancer appeals and other organizations supporting children are named. A total of 986,834 donors are on file. Contributions ranged from $10 to $200. Direct mail, the Internet and telemarketing are the sources.
Selections: Age range, direct mail sold, ethnicity, gender, household income, religion, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])
–Active Cosmetic Surgery and Beauty Treatments
Consumers who indicated an interest in cosmetic surgery, beauty treatments, skin care and anti-aging products have been assembled on this 734,251-name file. About 78% are women, average age 45, who have a $78,000 average income. Postal and e-mail addresses are available. Sources include online registration, survey response and lifestyle questionnaires.
Selections: Age, gender, homeowner, income, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diane Rhoades (954-480-8470; [email protected])
INSERT MEDIA
–Improvements Blow-in/PIP
Millard Group Inc. has been chosen to manage the Improvements catalog blow-in and package insert programs. These target the home and garden products market. Forty million catalogs are mailed annually. Up to 2 blow-in inserts can be accepted, between 3-1/2 by 5 inches to 6 by 6 inches. Some 500,000 packages are shipped annually. The PIP specifications are 3 by 5 inches to 5-1/2 by 8-1/2 inches. Up to 8 PIP inserts can be accepted. Inquiries for oversize inserts will be considered for both programs, as will PIP ads heavier than a quarter ounce. Zed Marketing Group was the previous manager.
Price: $35/M (blow-in); $65/M (PIP)
Contact: Millard Group Inc., Anthony DiNino (603-924-9262, ext. 2144; [email protected])
NEW SELECTS
–Guideposts Donors
A multi-donor selection has been added to Guideposts’ list of contributors. The count for the last 12 months is 268,932. The average contribution was $10. Direct mail is the source.
Additional selections: Donation amount (ranges), gender, hotlines, source, state/SCF/ZIP
Sample usage: American Bible Society, Boys Town, Covenant House, Feed the Children, Muscular Dystrophy Association, Salesian Missions, American Red Cross, Christian Appalachian Project, Father Flagan’s Boys Home, Highlights for Children, Paralyzed Veterans of America, Smile Train, United Services Organization
Price: $100/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., Courtney Waters (203-825-4638; [email protected])
