Listline e-Newsletter 05/10/06
* Furniture Style/Residential Lighting
* Just My Size
* Macworld iPod/MP3 Subscribers
* Vita-Fit Vitamin Buyers
* Webwise Home Security Prospects
* Invitation to Apply for Credit Card Prospects
* Lillian Vernon/Lilly’s Kids
* Great Fun by Affinion
LISTS UNDER NEW MANAGEMENT
Furniture Style/Residential Lighting
Direct Media Inc. is the new manager of the Furniture Style and Residential Lighting trade magazine lists identifying 24,992 and 13,791 subscribers, respectively. List owner Vance Publishing Corp. previously managed these files in house.
Selections: Number of employees, gender, telephone numbers, sales volume, business type, state/SCF/ZIP
Price: $120/M (Furniture Style); $125/M (Residential Lighting)
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected] and Susan Levinson at 203-532-2464 or [email protected]
Just My Size
Sara Lee Direct LLC tapped Mokrynskidirect to manage the Just My Size catalog and Internet buyers file. Some 452,823 women who made apparel purchases over the last 12 months are listed, including 256,546 Internet buyers at postal addresses. The average order was $65. Customers range in age from 45 to 65. Millard Group Inc. formerly managed this list.
Selections: Product, size, $50-plus/$100-plus buyers (last purchase), hotlines, change of address, credit card buyers, multibuyers, single buyers, state/SCF/ZIP
Price: $105/M (base)
Contact: Mokrynskidirect, Cheryl Longo at 201-488-5656, ext. 656 or [email protected]
NEW LISTS
Macworld iPod/MP3 Subscribers
Mac Publishing LLC has a file of 39,290 Macworld magazine subscribers who own Apple iPod products or MP3 players. Seventy-eight percent of those listed are men. Subscribers’ average household income is $99,400. The sources are direct mail and direct to publisher.
Selections: Business address, state/SCF/ZIP
Price: $195/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]
Vita-Fit Vitamin Buyers
This file names more than 100,000 buyers of a 30-day supply of vitamins. The unit of sale was $10. Many made subsequent purchases. Most of those listed live in California, Arizona, Nevada and Washington state. Direct response television and the Internet are the sources.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or [email protected]
Webwise Home Security Prospects
This list names some 800,000 consumers who either bought or inquired about installing a home security system. Most are married homeowners earning an average of $65,000 a year. The source is the Internet.
Selections: Age range, credit card buyers, ethnicity, gender, homeowners, income, length of residence, lifestyle, mail order buyers, monthly hotline, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected] and Ken Wood at 864-962-0761 or [email protected]
Invitation to Apply for Credit Card Prospects
Twelve million names, including 6 million from the last 12 months, are listed here. These consumers reportedly indicated they were interested in receiving credit and other financial offers. Direct mail and statistical models are the sources for this new file in the WealthMaster list group.
Selections: Hotlines, telephone numbers, income, credit card, state/SCF/ZIP
Price: $150/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
NEWLY MANAGED INSERT MEDIA
Lillian Vernon/Lilly’s Kids
On June 1 Belardi/Ostroy ALC LLC will assume management of blow-in and package insert programs for the Lillian Vernon and Lilly’s Kids catalogs. Approximately 60 million catalogs and more than 2 million packages go out each year. Insert size specifications and pricing are pending. Belardi/Ostroy already handles the corresponding lists. Direct Media Inc. has been managing the insert media programs.
Contact: Belardi/Ostroy ALC LLC, Rebecca Hieter at 212-367-4059 or [email protected]
Great Fun by Affinion
Media Horizons Management now oversees this package insert program. Some 420,000 packages are sent annually to paid members of Great Fun, an online consumer discount and promotions program. Inserts are distributed inside new member and renewal kits. One insert per kit will be accepted, up to 5-1/4 by 8 inches and weighing no more than .20 ounce. Leon Henry Inc.’s LH Management Division previously managed this program.
Sample usage: Guthy-Renker, Yves Rocher, Oreck, Bradford Exchange
Price: $55/M
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
