Listline e-Newsletter 05/09/06

* One Hanes Place

* OK Magazine

* Play Guitar Magazine

* Underbanked America

* ERISA Master File

* Hollywood Previews

* Haband Co. PIP

* FTC Seeks Rate Hike for National DNC Registry Access

* Short Cuts

LISTS UNDER NEW MANAGEMENT

One Hanes Place

Sara Lee Direct LLC tapped Mokrynskidirect to manage the One Hanes Place catalog’s customer list. Some 866,804 buyers from the last 12 months are listed. The average unit of sale was $50 for women’s hosiery and various types of apparel. Millard Group Inc. was the former list manager.
Selections: Product, size, amount spent (ranges), last purchase, hotlines, change of address, credit card, multibuyers, single buyers, state/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, Cheryl Longo at 201-488-5656, ext. 656 or [email protected]

NEW LISTS

OK Magazine

Northern and Shell North America Ltd. will make OK magazine’s list available May 15. The count is 215,000. Most subscribers to this celebrity title are women, median age 33, with annual household income of $64,000.
Selections: Gender, age, home/business address, recency/hotline, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Play Guitar Magazine

String Letter Publishing Inc. is offering Play Guitar magazine’s file of 18,353 subscribers. The magazine is for beginning and developing guitar players. Eighty-five percent of those listed are men, average age 40.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]

Underbanked America

This file identifies some 13 million consumers who have infrequent or no relationships with financial institutions. Some 6 million names from the last 12 months are listed. Direct mail and statistical models are the sources for this new file in the WealthMaster list group.
Selections: Hotlines, telephone numbers, income, credit card, income, state/SCF/ZIP
Price: $80/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]

NEW COMPILED LISTS

ERISA Master File

Senior retirement fund administrators are named here. This 470,000-name file includes human resources, corporate and private financial managers. Public records are the source.
Selections: Quarterly hotline, telephone numbers, SIC code, job function/title, number of employees, pension fund size, years in business, franchise flag, sales volume, location/headquarters/branch, public/private company, state/SCF/ZIP
Price: $110/M (base)
Contact: Walter Karl Inc., Rose DeLuca at 845-732-7019 or [email protected]

NEW INSERT MEDIA

Hollywood Previews

Printed inserts will ride along with the more than 18.2 million magazines published yearly on CD-ROM for the Hollywood Previews program. CDs will be distributed in Sunday newspaper editions of the Dallas Morning News, Chicago Tribune, Los Angeles Times, New York Daily News and (Long Island, NY) Newsday. The program already is available in Dallas and reportedly will be offered in the other markets in October. The CDs will feature movie trailers, music and video games. Up to 20 inserts can be shipped with each CD. Inserts must be between 3-1/2 by 5 inches and 5 by 6 inches, and weigh no more than .25 ounce.
Selections: Newspaper
Price: $30/M
Contact: Media Horizons Management, Walter Chistoni at 203-604-1784 or [email protected]

NEWLY MANAGED INSERT MEDIA

Haband Co. PIP

List Process Management Inc. was chosen to relaunch Haband Co.’s package insert program. Some 5.2 million shipments go out each year to customers who spend about $50 for apparel orders. Up to eight inserts will be accepted per package. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8 inches. Inquiries will be considered for inserts heavier than .25 ounce. This program had been off the market for two years, according to the list manager.
Price: $60/M
Selection: Gender
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]

IN THE NEWS

FTC Seeks Rate Hike for National DNC Registry Access

A rate increase proposed by the Federal Trade Commission for industry access to the National Do Not Call Registry could take effect Sept. 1. The move would amend the Telemarketing Sales Rule and change the fee scale.

The agency wants to boost the annual fee per area code from $56 to $62. The maximum yearly charge for accessing 280 or more area codes would rise to $17,050.

Telemarketers must match their files to the FTC’s registry every 31 days to purge any telephone numbers listed there. About 123 million numbers currently are on the registry.

Under the proposal, access to the registry would remain free for the first five area codes. However, the FTC is requesting comments through June 1 on whether it should eliminate this exemption in the future. Contact the FTC at H-135 (Annex D), 600 Pennsylvania Ave. N.W., Washington, DC 20580. Envelopes and comments should refer to Project No. P034305, Telemarketing Sales Rule Fees.

According to the American Teleservices Association, fees for accessing the registry have gone up more than 49% a year since 2003, while use of the file has decreased. The ATA recommends that those who would be affected by the proposed rate hike write to their congressional representatives.

Short Cuts

Belardi/Ostroy ALC LLC will be the exclusive list broker for the Lilly’s Kids catalog beginning June 1. The book goes to parents with children up to age 8. Call 212-924-1300 for more information.