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Consumer Marketing

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Indecent Proposal

Indecent Proposal

Posted on March 1, 2000 by Chief Marketer Staff

Internet service provider Phoenix Networks, St. Louis, took on ersatz actor Tom Arnold as an investor and consultant. The company put its newest shareholder to work immediately by launching marrytom.com, an effort designed to get new customers for Phoenix and a new spouse for Arnold, who was once married to Roseanne. The site got more than 50,000 hits after Arnold plugged it during a January appearance on The Late Show with David Letterman.

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