Hyatt Serves up Something YUMMy
Consumers in the mood for a little something more than a cold muffin or boxed cereal may find a mouth-watering reason to book a room at Hyatt Hotels and Resorts.
More than 80 hotels in the chain nationwide and in Canada are offering guests a free full breakfast as part of the Hyatt’s first quarter winter leisure incentive, called “YUMM.” Under the promotion, guests who arrive on a Friday, Saturday or Sunday can receive a full breakfast for two adults and two children during the length of their stay.
Homemade waffles with fresh fruit, omelets, and pancakes are just some of the choices Hyatt offers guests as part of the promotion.
Breakfast is considered one of the “top value” offers in the hotel industry, said Mike Phares, director of hotel marketing, Hyatt Hotel and Resorts. The free breakfast offer gives guests extra value to their stay, he added.
“It certainly differentiates our brand,” Phares said of the breakfast promotion. “We hope potential guests recognize that.”
The code-driven incentive runs through March 27. Customers must ask for the promotion or enter the code “YUMM” online to qualify.
Print ads, Internet materials and radio ads support. Chicago-based Cramer-Krasselt handles.
