Honeywell Launches Aerospace B2B Ecommerce Portal

Posted on by Beth Negus Viveiros
B2B ecommerce aerospace
Six aerospace brands currently have storefronts on the portal.

Think B2B ecommerce is merely the realm of small office supplies? Honeywell Aerospace, which markets parts for fixed-wing and rotary aircraft, begs to differ.

As DigitalCommerce360.com reports, the $14 billion aerospace arm of Honeywell International launched the aviation online marketplace GoDirect Trade last month. Lisa Butters, general manager of the Honeywell B2B ecommerce portal, told the site that six high-profile brands in the space—Dassault Falcon JetStandardAero, Turbo Resources, H+S Aviation, Honeywell Inertial Measurement Units and WG Henshen—have already opened storefronts on Honeywell GoDirect Trade. The goal is to expand that to 100 by the end of 2019.

Honeywell looked to B2C sites like Etsy for inspiration when it came to designing the site, Butters said. For example, Blockchain technology was used to give every listing images and quality documents for the exact part being offered for sale. And, notes DigitalCommerce360, every part is immediately available for sale and shipping, meaning no wait for a seller to confirm availability.


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“If a part was previously used by, say, Delta, that history will be part of the listing—it’s similar to what Carfax does for vehicle histories,” said Butters.

GoDirect Trade currently lists about $68 million worth of products for sale, and that’s expected to swell to $100 to $150 million over the next few months. The average product costs $3,000, with prices ranging from a few hundred dollars to over $1 million, Butters told the site.

Sellers pay an annual subscription fee of $15,000, which allows them to build and brand a storefront. They are not charged a transaction fee, and are not given a limit on the number of product listings they can post.

This isn’t Honeywell’s first foray in B2B ecommerce. Last summer, DigitalCommerce360 notes, it launched MyAerospace portal, offering product specs and info on roughly 1.5 million parts in 20 product categories.

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