GSN, My Sony Offer Loyalty Program
Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise.
Under the GSN Rewards Powered by My Sony program, GSN viewers can rack up points for My Sony merchandise, including electronics, DVDs, and CDs, and GSN branded apparel, show auditions and show-specific products using a combination of points and money.
Viewers can register for the rewards program online at GSN.com or at Mysony.com and earn an initial 1,000 points upon signup. Members can earn additional points by watching GSN interactive programming and playing along using their home computers. GSN offers 14 interactive games including Who Wants to Be a Millionaire, Win Ben Stein’s Money and Poker Royale.
Members who redeem 500 points and spend $10 can receive a new release CD on Mysony.com; those who redeem 750 points and spend $14 can receive a new DVD that retails for $24.95 and up. My Sony points expire on an annual basis.
Consumers can also earn points by clicking on select online banners on the GSN Rewards site or clicking on items in the weekly My Sony e-newsletter, which includes links to Sony news.
Rewards members can also enter GSN’s weekly Casino Night Cash Sweepstakes. Members who play along with an interactive game while the show airs on Fridays will receive a sweepstakes entry. Players can win $1,000 each week through Feb. 25.
Joel Chiodi, GSN’s executive director marketing and promotions, said the rewards program was designed to make viewers “feel like VIPs.”
“We just really want to make an even greater connection with our viewers,” Chiodi said. “This is a way for us to directly correlate to an action-like thing that ties in with the network. This is a great partnership.”
John Briesch, president, Card Marketing & Services Co., Sony Corp. of America, said the program gives GSN viewers a fun way to earn points while exposing consumers to Sony products. Sony’s goal is to show consumers it is “doing more than just providing a product,” he said.
“The objective is to take relationships with consumers a step farther and reward them for spending time with us,” Briesch said. “We want to give customers more benefits to view GSN and also have fun.”
TV spots and Internet materials support. In addition, GSN and Sony are marketing the program to their member databases. More than 2 million people are registered at GSN.com; 3 million members are registered at Mysony.com.
