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Consumer Marketing

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Going la carte

Posted on April 1, 2003 by Chief Marketer Staff

The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients these days are typically offered a menu of options for their coveted prize. And do we mean coveted! High-end trips and glitzy gadgets are more popular than ever, despite (or because of) the general gloom in the economy.

For more on trends in the premium incentives channel, before sure to check our 2003 Annual Report, a supplement to this issue.

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