Go Daddy Posts Sexy Videos for Super Ad Vote
In a turnabout from the usual brouhaha about Go Daddy’s Super Bowl spot, NBC has cleared two sexually suggestive 30-minute ads from the domain name firm for the Big Game and fans will choose one to run—featuring IndyCar star Danica Patrick either way.
Go Daddy is tapping an alternate two-for-one publicity ploy by posting both prospective ads online featuring the Go Daddy girl for everyone to see them, or at least most of each one.
The firm claims its executives just couldn’t make the pick.
“We love them both,” said Go Daddy executive vice president Barb Rechterman. “Since we couldn’t decide internally, we just came up with the idea to let the viewers help us decide.”
The seemingly annual ritual of Super Bowl ad rejections that began in 2005 when Fox opted not to run a Go Daddy ad a second time during that year’s Super Bowl is not the result of “craft plans,” but merely circumstance, according to Rechterman.
The spots are available for viewing, and voting, on the front page of Go Daddy’s Web site. The contest won’t likely be a close one: one of them features Go Daddy’s girl Patrick in the shower, to the delight of three teenagers who wish for one of their fuddy-duddy teachers to join her. (One of them bought a domain name, so anything’s possible.) The dowdy, bespectacled teacher appears, and the clip concludes.
The second ad in Go Daddy’s risqué repertoire features Patrick at a mock Congressional hearing mimicking the recent sessions about ace pitcher Roger Clemens’ alleged enhanced athletic performance with illegal steroid supplements. Two other women are portrayed as the “enhancement” disputants at the hearing, where Patrick declares she’s been “enhanced”—by GoDaddy.com, of course. The well-endowed woman under suspicion then stands and says, “I’ll show you enhanced,” and starts to unbutton her business suit.
Voting for the two videos ends on Jan. 23, and the Go Daddy girl will appear in the big game again on Feb. 1.
