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Consumer Marketing

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FATTENING UP ON SNACKS

FATTENING UP ON SNACKS

Posted on October 1, 1999 by Chief Marketer Staff

General Mills, Minneapolis, expanded its snack portfolio by acquiring Gardetto’s Bakery, Milwaukee, whose flavored pretzels and baked snack mixes accounted for $100 million in sales last year. The Mills likes Gardetto’s strong brand recognition and extensive vending, c-store, and non-grocery distribution, which could benefit brands like Betty Crocker fruit snacks, Chex Mix, and Nature’s Valley granola bars. Family-owned Gardetto’s likes the marketing muscle the Mills will put behind its brand.

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