Family Tops List for Gift Cards Spenders: Survey
When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey.
The survey, conducted by Find SVP for AmeriSuites and MasterCard, asked consumers how they would spend a $20 MasterCard gift card. The $20 gift card is part of an ongoing incentive AmeriSuites is offering consumers who pay with a MasterCard and stay two nights or more at its hotels.
The gift card promotion runs through June 15. Online materials support.
The majority of survey respondents said they would use the gift card on family time together. More than half (55%) said they would use the gift card on a family DVD; 16% said they would use the gift card on admission to a children’s museum.
“Providing a gift card for our guests to use wherever MasterCard is accepted is a wonderful way for business travelers to put more funds towards family fun and excitement,” said Amy Weyman, VP-marketing for Hyatt Hotels Corp., in a statement.
Some 68% of males said they would spend the gift card on their spouse or significant other, while 63% of females said they would spend the gift card on their families, the survey found. Of respondents who said they would spend the gift card on themselves, 67% said they would spend the gift card on gas.
More than 1,000 people aged 18 to over 65 participated in the survey.
