Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Google announced it would delay cookie deprecation for another two years.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Ways in which brand marketers can increase sales and engagement through ecommere.
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.
Five ways marketers can prepare for the demise of third-party cookies.