Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
A look at the most-read CM stories of the year.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Five predictions for ecommerce personalization in 2021.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.