Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
MarTech
The Rise in Email Newsletters During the Pandemic: How Brands Are Engaging Audiences
AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
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