Kissables Looks for On-Air Jinglers
Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
Consumer Marketing
Time Warner Touts Speed Via TNT Racing Series
Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.
Old Navy Names New Canine Mascot
Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.
What Podcasting Can Do
(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that's the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.
Jeep Taps Karaoke, Avatars for Compass Campaign
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums.
Coca-Cola Debuts Iced Tea Like “Mom Used to Make”
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.
Lassie Pet Contest Goes to the Dogs
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.
TiVo Enhances Research Capabilities; Creates Division
TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.
A Big Mac and $1 Million, Please
Some people view dining at McDonald's as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it's a money making opportunity. We're talking, of course, about the fast food titan's popular Monopoly game. The Marketing Store has worked with McDonald's on the game for the…
Lap Top Design Contest Draws Hundreds of Contestants
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
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