Anti-tobacco campaign "truth" has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth's marketing tour team. One of truth's bright-orange "truth trucks" travels with the Warped Tour as part of the ...
Jelly Belly Candy Co. is capitalizing on its role in Warner Bros.' Ant Bully with a quartet of ant-inspired flavors and a mail-in offer. The animated film casts Jelly Belly as "Sweet Rocks," the favorite food of ants— Lucas Nickle, the boy who shrinks ...
Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a ...
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists' concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based ...
Betty Crocker, General Mills' is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains
Pat O'Rahilly points to a wall-sized photo of trees in Aspen Marketing's headquarters to illustrate the agency's integration strategy. The aspen forest
It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,
Carl's Jr. and Hardee's are on the search for fearless consumers who aren't afraid to show what it takes to devour a good burger. Building off the theme
There's a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some
7/19 Chat boards and message boards have been buzzing about problems with My Coke Rewards point values, disappearing prizes, wish lists and expiration
