‘Coupon Mom’ Partners With Boodle Site
Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store.
Consumer Marketing
Comcast Debuts CD Sampler of Internet Sites
There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.
P&I Postscripts
CINGULAR WIRELESS: has been courting Ohioans with a...UNITED AIRLINES: is out with a new...
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker.
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale.
Bud Photographs Event Goers and Says,’Pass it Along’
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.
Unilever Sends Boys & Girls Clubs to Parks
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
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