Kissables Looks for On-Air Jinglers
Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
The Sing-able, Jingle-able Contest can be heard in select markets via a partnership with Walgreens to generate retail sales of the candies.
Winners in each market will receive a $100 Walgreens’ gift card and be entered into the grand-prize drawing for the “ultimate port-able prize pack,” including an iPod, iTrip, iTunes, Sony PSP and a digital camera. CRN International, Hamden, CT, handles the radio campaign.
Wondering where all the “ables” come in? Here’s a taste of what consumers will be jingling on-air.
Kiss-able
Bliss-able
Laugh-able
This-able
In-Able
Out-able
Eat-able
Treat-able
Colorful candy shell…and on it goes
The contest begins July 31 and ends Aug. 13 Supporting the radio effort are DJ endorsements, sampling event and online materials.
The Hershey Co. introduced Hershey’s Kissables candy last fall as a new twist on the classic Hershey’s Kisses. The candies are miniature candy-coated versions of the Kisses that come in blue, red, yellow, green and orange. They are available in single-size servings and take-home packages.
In February, Kissables sponsored the season opening 2006 NASCAR Busch Series—the Hershey’s Kissables 300, in Daytona Beach, FL. A specially painted Hershey’s Kissables Chevrolet was fielded by Richard Childress Racing and driven by Kevin Harvick.
In July, Hershey’s Food Corp., the largest U.S. chocolate maker, reported solid second quarter sales. The company said that product innovation, particularly in the areas of dark chocolate, refreshment, and Kissables, was the major contributor to the sales performance.
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