Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
Consumer Marketing
Hilton, Discovery Team For Kids’ Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
Macy’s Converts Field’s Shoppers, Stars in TV Series
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks.
Disney Brings ‘Magic’ to Kroger Stores
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris.
Sprite Takes its TV Spots to TiVo
Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad.
Hotels.com Dangles Incentives to Drive Business
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.
Swiss Army Promotes Moore to VP-Corporate Market Sales
Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales.
‘Coupon Mom’ Partners With Boodle Site
Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store.
Comcast Debuts CD Sampler of Internet Sites
There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.
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