The Next Big Thing
One advantage of being in this business is being exposed to what's hot and what's happening. Much of our exposure is a result of spending a lot of time
Consumer Marketing
Happy Holidays
Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains
Agencies: Who’s News
A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,
Racking Up the Miles
Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at
Supernatural Sounds
LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi's
New World Order at Frankel
A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members
The Right Combination
Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something
Making Goals, Playing the Game
Name any country you like, and if you've got a client that's keen to sponsor football, there's usually one style or another somewhere in the world that
Flower Power Hour No Web Page of Love
Let's say that in a weak moment you've succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional
Create-A-Crazy-Concept RESULT
Okay, we'll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.
