Create-A-Crazy-Concept RESULT
Okay, we'll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.
Consumer Marketing
Sitings
FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective
Singer finds Modern Bride
NEW YORK In one of the more obvious matches, New Line Home Video's The Wedding Singer will partner with Modern Bride for a sweepstakes that will give
People: Marketing Services
Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,
The 1998 World PRO Awards of Excellence
There was a smile for every lightbulb in the vaulted ceiling of the Grand Ballroom of Chicago's Navy Pier. There, on the evening of October 6, some 500
FSI Power
A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase
Convenience is Work
Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store
World PRO Awards of Excellence Winners Named
CHICAGO - Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine's eighth annual World PRO Awards of Excellence
Joe Camel, Meet George Generic
It's been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to
Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster
