Quaker Goes Prehistoric
UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal's successful Land Before Time series.The video debuts Dec. 1 and the promo
Consumer Marketing
AUTOMOTIVE
Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely
Account-Specific Spotlight: Detroit
Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering
Taking the Big Idea from Boston To Bombay
How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop
The Nation’s Top Promoted Brands
There's a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among
Marketing Services
John Brunner named account executive and Terry Harrigan named assistant account executive at Gish, Sherwood, and Friends, Nashville. Also at the company,
Samsung Joins MovieFone
For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung's electronic gear as prizes.Callers to
TRADE & SALESFORCE
Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and
Style Points
Because of the incredible success and buzz created by this promotion for Levi Strauss's Slates slacks, Chris and Matt were deluged by interview requests.
FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
