Consumer Marketing

High Theater

|  by Chief Marketer Staff

Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she's putting on up front. As senior director

Overdrive

|  by Chief Marketer Staff

When Kenny Loggins played "Footloose" at Camp Jeep this summer, Lou Bitonti couldn't sit still. As merchandising manager for Chrysler Corp. division,

Beat This!

Whoever wins this one won't need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd's of London, Flycast Communications,

Malling Betty

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

Coming in next month’s PROMO

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You'll find out in our December issue when our editors profile

Dialing up Youth

Mervyn's California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

Pepsi Targets Aussie Twentysomethings

SYDNEY - Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand's growth from 5 to 11 percent

Blues Redo

Kraft Foods is expanding the "I want the blues!" contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft's market