Don’t Touch That Dial!
If you've ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV
Consumer Marketing
Acquisitions
ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain's sale. The short list of offers
Plot Twists
Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment's most popular daytime drama,
Pen Pals
Discovery Communications' Animal Planet inked a multi-platform partnership with Sanford Pens' Paper Mate for a back-to-school campaign. Through October,
Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
BACK-END AND BELOW-THE-LINE SERVICES
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated
Unemployed in 2002
MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises
TASK MASTERS
Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People
Be Mindful
I started writing this column on my bike this morning. I also planned a week's vacation, mulled over a scary dream, set my call list for the day, worried
Planting the Seed
Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic
