Agency Moves
Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner
Consumer Marketing
With Condiments
H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales
Summer To-Do List
It's August already. We're halfway through the season, and I've still made no headway on the summer to-do list. Here are some of the things I still hope
Off-Campus
Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.'s Mello
products
Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,
Policing Privacy
The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate
Sleepless in September
A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,
May the Best Brand Win
IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business
Dog Days
August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the
Quick Thinking
You can't build a strong property without a kids meal tie-in. At least that's what it seemed like in June at the annual Licensing Show in New York City,
