Squeezing Telemarketers
The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes.
Consumer Marketing
Finally Miller Time
After several misfires, New York City-based Philip Morris found a buyer for Milwaukee-based Miller Brewing Co. In a deal expected to close this month
Disposable Ideas
I didn't participate in the infamous Pampers Perks loyalty program, so I don't have many negative things to say about it. That puts me in the opposite
Credit Card Games
Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest
PROMO 100 Reply
As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.
Birdwatching
I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,
Agency Moves
Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency's channel marketing practice. Tracy Locke Partnership, Wilton, CT,
Switching Loyalty
Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions
Decision Makers
Denny's, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The
BACK-END AND BELOW-THE-LINE SERVICES
BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September
