Client Side
McDonald's Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based
Consumer Marketing
Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
August 1, 2002
Reality Check
Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession
TV Guiding
Searching for that perfect TV tie-in, but just don't have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you
products
Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don't like the jokes, why don't you try writing this page for 28 straight
Long Live the King
Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing
The Consumer Advocate
Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world's largest packaged goods
Near Beer
Here's a recipe for summer fun: Take a well-known liquor brand, add a national brewer's manufacturing and distribution prowess, then stir up activity
Unemployed in 2002
March 1: It's 10 a.m. on Friday morning, and I'm sitting at my neighborhood coffee shop reading The Wall Street Journal in its entirety. For three years,
