Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted
Consumer Marketing
BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a
Fluency Test
When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America
products
Zoom Zoom You've seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled
Booty Call
Cash? One size fits all. Real branding comes from a prize no one else can give. Here are 10 recent prizes that grabbed our attention. Man Hunt Georgia-Pacific's
Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists
Sample Size
IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the
Over the Top
I am so confused. No, really. I am more confused now than I've been in 20 years doing marketing. There are so many opinions out there. What is marketing
September 1, 2002
Totally Tubular
Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott's, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin
